18 July 2007


I was recently made aware of a clothing line that is about to start stocking environmentally-friendly shirts and pants. It's called Alternative (formerly known as Alternative Apparel), and this "Alternative Earth" label will have items made of organic cotton and non-toxic dye. Presumably these items recycle fairly easily as well. Alternative is known for stocking high-quality basic wardrobe pieces that are available to individual customers and in bulk.

And then there's shoes....I also just found out about Simple Shoes, which is "a nice little shoe company" that produces a line of sustainably-constructed "Green Toe" shoes. As a shoe addict I can verify that these are, in fact, some cute kicks.

So, the next time you want a basic t-shirt or a pair of sneakers, think twice about where it came from, what it's made of, and....consider the simple alternative.

(Sorry, I couldn't resist.)

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