03 December 2007

Brad Pitt + Pink = Hope

This is very exciting news! Today marked the announcement of a new organization, spearheaded by none other than Mr. Brad Pitt, called Make it Right, whose mission is to help rebuild the Lower 9th Ward of New Orleans sustainably with help from housing "sponsors", and in doing so, give the residents there a new lease on life. According to their web site:
It is to be a catalyst for redevelopment of the Lower 9th Ward, by building a neighborhood comprised of safe and healthy homes that are inspired by Cradle to Cradle thinking, with an emphasis on a high quality of design, while preserving the spirit of the community's culture. The goal is to accomplish this quickly, so that the first residents can begin returning to their homes as soon as possible.

The goal is both innovative and inspiring. The initial stages are being deemed "The Pink Project", which will be a massive art installation in the Lower 9th Ward; the result of this endeavor will be 150 pink tent houses which will form a visual landscape to not only remind people of the void that still exists in the community, but also, to draw attention to the project through spectacle. The public will then have the opportunity to sponsor part of a home in the hopes that all 150 houses get "adopted" in full, and the assembled team of designers and community leaders will take care of the rest.


photo courtesy of Archinect

I encourage everyone to visit the web site for Make it Right and have a look at this remarkable project for themselves. This has been launched ahead of the holiday season in the hopes that Americans will remember their neighbors in New Orleans this Christmas. When you go to buy that $25 sweater for one of the people on your list, why not contribute $25 to one of the pink houses? You'll be able to say you gave the gift of a HOME to someone in 2007....which is rather incredible, when you think about it. You can even tell your friends that Brad Pitt told you to do it :o)

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